# Market Signal Vault V1

Legaler Quellen- und Evidence-Receipt-Register fuer branchenspezifische Markt- und Wettbewerbs-Signale.

## Governance

- Schema: `market-signal-vault-v1`
- Kein automatisiertes Scraping.
- Keine Login-Umgehung, keine Secrets, keine Kundendaten in dev-meta.
- Keine Creative-Kopie und keine KI-Copy-/Bildideen.
- ToS-/Robots-Review bleibt Pflicht vor jeder spaeteren Stage-Automation.

## Receipt Summary

| Receipt | Vertical | Quelle | Modus | Review | Boardroom-Frage |
| --- | --- | --- | --- | --- | --- |
| `sig-hospitality-meta-ad-library-offer-proof` | premium_hospitality | Meta Ad Library public observations | manual_source_register | source_reviewed | Which offer proof should be photographed or validated before scaling budget? |
| `sig-hospitality-season-event-calendar` | premium_hospitality | Public season and event calendars | public_calendar_reference | source_reviewed | Which source markets need demand buildup before the next event or peak season? |
| `sig-real-estate-public-listing-positioning` | premium_real_estate | Public property listings and project pages | manual_reference_only | source_reviewed | Which location or proof argument is missing before pushing viewing-intent budget? |
| `sig-medical-public-review-themes` | medical_aesthetics | Public review themes | aggregated_manual_summary | source_reviewed | Which approved service category needs clearer trust proof before scaling? |
| `sig-luxury-travel-public-offer-pages` | luxury_travel | Public villa, retreat and yachting offer pages | public_page_review | source_reviewed | Which proof assets are needed to increase booking value without discount pressure? |
| `sig-interior-portfolio-proof-taxonomy` | high_end_interior | Public portfolio and process pages | public_page_review | source_reviewed | Which portfolio proof should be captured before moving budget to consultation intent? |

## sig-hospitality-meta-ad-library-offer-proof

- Vertical: `premium_hospitality`
- Signal: Offer framing, destination proof, booking-path emphasis.
- Strategischer Nutzen: Compare public positioning patterns without copying creatives or generating copy.
- Client-safe Summary: Public competitor observations can guide proof gaps, not copy or asset generation.
- Refresh: monthly_before_boardroom
- ToS Review: manual_public_lookup_only
- Robots Review: not_applicable_public_ad_library_manual
- Next Action: Add source link and observation note during the monthly boardroom review.

## sig-hospitality-season-event-calendar

- Vertical: `premium_hospitality`
- Signal: Seasonality, local events and booking-window context.
- Strategischer Nutzen: Time awareness and retargeting windows without private traveler data.
- Client-safe Summary: Public calendars support timing decisions and do not contain customer records.
- Refresh: monthly_and_before_campaign_planning
- ToS Review: public_reference_only
- Robots Review: manual_reference_no_bulk_collection
- Next Action: Attach calendar reference to source-market pacing decision.

## sig-real-estate-public-listing-positioning

- Vertical: `premium_real_estate`
- Signal: Price-band context, location proof, appointment path and trust signals.
- Strategischer Nutzen: Evaluate project positioning while preserving Housing compliance.
- Client-safe Summary: Public listing context can inform strategy; no narrow demographic targeting or scraping.
- Refresh: biweekly_during_project_launch
- ToS Review: manual_reference_only_no_republication
- Robots Review: manual_review_required_before_any_stage_collection
- Next Action: Record approved positioning takeaway and Housing guardrail before export.

## sig-medical-public-review-themes

- Vertical: `medical_aesthetics`
- Signal: Recurring trust themes, objections and service expectations.
- Strategischer Nutzen: Shape boardroom claim review without patient-level data or fear-based messaging.
- Client-safe Summary: Only aggregated themes are allowed; no patient names, profiles or medical details.
- Refresh: monthly_claim_review
- ToS Review: manual_theme_summary_no_profile_storage
- Robots Review: manual_reference_no_bulk_collection
- Next Action: Map theme to claim-safe service taxonomy and medical approval gate.

## sig-luxury-travel-public-offer-pages

- Vertical: `luxury_travel`
- Signal: Offer structure, availability language, concierge proof and inquiry path.
- Strategischer Nutzen: Identify premium proof gaps without private wealth assumptions or traveler PII.
- Client-safe Summary: Public pages support offer taxonomy; no personal status assumptions.
- Refresh: monthly_or_before_peak_window
- ToS Review: public_page_review_no_copy_reuse
- Robots Review: manual_review_required_before_any_collection
- Next Action: Add offer proof gap to next Boardroom action log.

## sig-interior-portfolio-proof-taxonomy

- Vertical: `high_end_interior`
- Signal: Portfolio proof, process depth, materials, consultation path and objection themes.
- Strategischer Nutzen: Translate public proof patterns into project-fit boardroom questions.
- Client-safe Summary: Portfolio observations guide proof taxonomy; no asset reuse or personal situation claims.
- Refresh: monthly_project_fit_review
- ToS Review: public_page_review_no_asset_reuse
- Robots Review: manual_reference_no_bulk_collection
- Next Action: Tag proof gap by project type and budget band.